Digital Performance & Insights Analyst

Digital Performance & Insights Analyst

Location: CHANEL Head office, London 

Reports to: Senior Ecommerce Manager

Contract: Permanent – Full time

CHANEL is an independent company that believes in the freedom of creation, cultivates human potential, and acts to have a positive impact in the world.

“In order to be irreplaceable, one must always be different” stated company founder, Gabrielle Chanel. At CHANEL, we strive to identify what is unique in each person and support them through their journey with the brand.

Our mission at CHANEL Beauty is to underline what is most unique in every person and give our clients the confidence to become the true expression of themselves through exceptional fragrance, make up and skincare creations.

Your role @CHANEL:

This role is responsible for driving Digital performance and growth across Chanel.com, whilst delivering actionable insights to inform and elevate the Business strategy. Managing Digital analytics tools, processes and programmes, ensuring data is informing future growth across the E-Commerce and Digital functions. You will play a key role in advancing our analytical data and to underpin strategic decisions.

You will drive continuous enhancement of our Digital experiences through insight, proactively identifying opportunities, researching emerging trends, assessing industry activity, and exploring new technologies particularly with the emergence of AI.

Working in close partnership with local, regional and global teams, the role will lead the User Experience Testing Program. The role will own key relationships with contracts and partners to deliver best in class service and enhancements across SEO, GEO, CRO and other key performance areas.

Success will be assessed through the delivery of impactful programmes, the optimisation of key processes and improvements to a defined set of digital performance metrics.

What impact you can create at CHANEL:

Drive Continuous Improvement on Chanel.com

Lead digital performance initiatives to elevate site experience, acquisition performance, and data-driven capabilities, positioning Chanel.com as a benchmark in luxury Fragrance & Beauty.

User Experience & Experimentation

Lead the User Experience Testing Program:

• Define testing roadmaps and experimentation strategies.
• Execute A/B tests across global, regional, and local frameworks.
• Translate insights from tests into permanent site enhancements.
• Collaborate with Digital UX Development teams to ensure experiments improve key performance metrics.

Traffic Acquisition & SEO

Advance SEO and GEO optimization, with a focus on continuous evolution. Manage the relationship with the SEO lead. Integrate emerging AI capabilities to enhance SEO, GEO, and Paid Media performance. Utilize new insight tools to monitor and report on the brand’s presence and performance in the AI landscape. Work with cross-functional teams and agency to optimise F&B Affiliate program.

Performance & Search Evolution

Drive the performance landscape in alignment with the evolving future of Search. Ensure exceptional delivery across agency workstreams.

Analytics & Reporting

Own the evolution of data and reporting, overseeing continuous improvement of BI and GA (Google Analytics) reporting, as well as the adoption of advanced analytics tools.

Innovation & Value Optimization

Support innovation initiatives across Data, Traffic, and Personalisation. Maximize value from existing contracts, ensuring alignment with Digital ambitions.

What you will bring to the role:

• An approachable, collaborative and team focused approach
• Advanced skills in Digital analytics, Data and Insights
• A strong track record in an Insight role, preferably within Digital and/or experimentation
• Highly numerate with a high standard of accuracy with data and commercial awareness
• Advanced e-commerce & User Experience knowledge
• A proactive and analytical approach and a passion for data and digital experience
• Strong presentation & PowerPoint skills

You are energised by:

• Delivering exceptional User Experience on the CHANEL Digital Flagship Boutique.
• Driving excellence in Data & Insights to support future Strategy
• Motivating you and the team around you to meet luxury standards & excellence in E-Commerce Performance.  
• Working in a highly collaborative and Global environment
• Navigating complexity and finding solutions to challenges that arise

What you would gain from this experience:

• The opportunity to work with an energising, ambitious, and agile team
• The variety of responsibilities which encourage collaboration and partnership
• The opportunity to problem solve within a Luxury Global context brands, working directly with the Global teams to deliver best-in-class user experience
• The UK Region plays a pivotal role in delivering on CHANEL’s House Sustainability Ambitions. Transforming our business and leaving a lasting positive impact on people and planet will require the collaborative efforts of everyone across our House. As an employee of CHANEL, you will be an important part of this journey 

Benefits at CHANEL:

Our employee benefits have been created to support you across your professional and personal life by offering you:   

• Physical Wellbeing: Private Medical Insurance covering pre-existing medical conditions and ability to add family members, Online GP App with 24/7 appointments available within 24 hours and Cycle Scheme participation for a tax-exempt bike and/or accessories   
• Financial Wellbeing: Pension, Life Assurance and Retail Discounts across multiple retailers including Supermarkets, Gyms, Days Out and 100’s more   
• Mental Wellbeing: Employee Assistance Programmes and Other Support Lines   
• Platforms: Multiple Platforms to support across Wellbeing    
• Lifestyle: Arts & Culture Ticket Discounts across major London attractions, CHANEL Product Discounts and Employee Only Sales   
• Employee Recognition: Service Awards Programme offering CHANEL Products, Retail Vouchers and Additional Holidays across milestones   

 *Benefits are eligibility dependent and subject to change at any time    

At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.