Advanced Digital Data Analyst - Digital Engagement

End Date

Wednesday 15 October 2025

Salary Range

£70,929 - £78,810

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Flexibility in when hours are worked, Hybrid Working, Job Share

Job Description Summary

Designs and implements advanced statistical models utilising techniques such as regression, hypothesis testing and forecasting to find patterns and insights which drive decision making. Supports capability growth of self and others through coaching and/or management of a small team

Job Description

JOB TITLE: Advanced Digital Data Analyst - Digital Engagement

LOCATION(S): Bristol or Birmingham or London

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time at an office hub mentioned above. We support agile working, click here for more information on agile working options.

About this opportunity

We’re looking for an Advanced Digital Data Analyst to join our Digital Engagement team — someone who’s passionate about using data to improve customer experiences and empower financial wellbeing. If you enjoy uncovering insights, building predictive models, and working collaboratively to shape digital journeys, this could be the role for you!

At Lloyds Banking Group, we have a clear purpose; to help Britain prosper and to become the best bank for our customers. What we do makes a genuine difference to families, businesses and communities, and we’re playing a central role in building a growing UK economy.

We are the UK’s largest Retail Digital bank with over 23 million active users across our four brands. In Digital Engagement, we seek to drive excellent digital customer experiences and improve the digital capabilities of our customers to support their financial empowerment; ultimately improving digital self-service. As customer journeys become more complex and the competitive landscape more fierce, we need to get increasingly sophisticated in our understanding of customer needs and our ability to personalise treatments. The Advanced Digital Data Analyst role is core to this endeavour, developing deep insights into customer behaviour and developing predictive models to enable more personalised interactions which ultimately drive better customer outcomes.

As an Advanced Data Analyst you'll..

• Partner with stakeholders to explore how advanced analytics can support strategic goals

• Draw on your experience to shape and deliver modelling projects using the right tools and techniques

• Collaborate with colleagues to share ideas, challenge thinking and support each other’s growth

• Source and prepare data for analysis, working with wider teams to embed models into live customer journeys

• Build models and deliver insights that help us personalise digital experiences for our customers

• Keep stakeholders informed throughout, sharing insights and managing expectations

• Support the team’s development by learning new skills and engaging with the wider data science community

The following skills would be ideal for the role, but don't be put off if you don't have everything on the list - we'd still be interested to hear from applicants

who have some of these skills and a strong desire to learn:

• A strong foundation in data analytics and predictive modelling techniques

• Experience using languages/tools like SQL, Python, R, or Vertex AI to explore large datasets, and a curiosity to learn new ones

• A track record of delivering analytics projects end to end, from scoping to deployment

• An analytical mindset and a knack for making sense of complex structured and unstructured data

• The ability to communicate insights clearly to both technical and non-technical audiences

• An understanding of digital customer journeys and how data can improve them

• Familiarity with Agile ways of working (e.g. Jira, Confluence) is helpful but not essential

• Experience with our Group Data Warehouse (GDW), or GCP / BigQuery would be a bonus – but we’ll support you to learn

About working for us

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance-related bonus

• Share schemes including free shares

• Benefits you can adapt to your lifestyle, such as discounted shopping

• 30 days holiday, with bank holidays on top

• A range of wellbeing initiatives and generous parental leave policies

If all of this resonates, and you want a job with big meaning, then please do get in touch to discuss!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.