Digital Insights Analyst

Permanent 

From £37,000 + Pension + PMI + ShareSave + 6.6 weeks holiday + Hybrid Working 

Southampton, Store Support Office

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Digital Insight Analyst and you’ll be a big part of this. 

Role Purpose: the Digital Insights Analyst works to produce high quality analysis and insights. They interact with a varied group of stakeholders to build on the understanding of digital performance across the organisation, helping to shape our future strategies, improve customer experience, deepen engagement, drive revenue, and improve business efficiencies across both B&Q and TradePoint. 

• Develop high-quality analysis on ecommerce performance, customer behaviour, product mix, market trends, and broader digital insight needs across commercial trading categories.
• Support deep-dive and incremental performance analysis to generate actionable insights.
• Deliver PIRs for digital promotions, range reviews, and seasonal campaigns—identifying opportunities and making informed recommendations.
• Interpret internal and external business issues, using tools like SimilarWeb to provide strategic recommendations.
• Maintain a customer-first mindset, applying omni-channel thinking to improve the customer experience.
• Embrace a growth mindset—seeking learning, experimentation, and collaboration opportunities.
• Support analytics partnerships with Digital Trading Managers and Marketplace Key Account Managers, building strong stakeholder relationships.
• Provide analysis to support growth across new channels, Services, Digital, Marketplace, and Retail Media.
• Engage with the wider data community across the group and other banners.
• Bring external thinking to B&Q by staying informed on analytics trends and competitor developments.
• Understand business processes, systems, and data structures to ensure analysis is built on relevant data.
• Collaborate with the Digital Insights Manager and Senior Analyst to build strong partnerships across Digital, Marketplace, and Customer teams—translating strategic goals into analytical challenges.
• Help define and develop website tagging requirements and recommendations.

• Strong analytics background with experience writing moderately complex SQL queries.
• Proficient in behavioural analytics tools (e.g. Contentsquare), Google Analytics (including GA4), and external market analysis tools like SimilarWeb.
• Experience with cloud-based platforms such as Databricks and Google BigQuery.
• Skilled in measuring digital performance, optimising customer journeys, and improving ecommerce conversion.
• Solid understanding of statistical methods (e.g. hypothesis testing, confidence intervals).
• Detail-oriented with strong QA skills; able to validate and troubleshoot data and code.
• Empathetic to Data Governance and committed to maintaining high data quality standards.
• Familiar with Agile frameworks and tools like Asana or Jira/Confluence for workload and documentation management.
• Curious and commercially minded—able to translate business goals into analytical challenges and impactful outputs.
• Strong communicator and storyteller, with experience in data visualisation (Power BI highly desirable).

As part of a great team, you’ll be valued for who you are. We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.

We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more! 

So we can support you during the application or interview process, please contact recruitment@b-and-q.co.uk for any recruitment adjustments.