Insights Analyst

About Us – Fan Focused. Results Driven.

At Gemba, we work at the intersection of sport, entertainment and culture, bringing strategy, data and analytics, insights and communications together to deliver results that matter.

Our name comes from the Japanese term Gemba, meaning “the real place”, which reflects our commitment to uncovering the truth at the heart of fan behaviour. Since 2006, we’ve built our reputation by understanding audiences deeply, helping our clients cut through the noise of an increasingly complex and competitive landscape.

We are proud to partner with major brands, rights holders and organisations to shape the future of sport and entertainment, whether driving commercial growth, increasing participation or creating meaningful engagement.

If you are passionate about fans, culture and creating impact, you’ll find your place at Gemba.

What is the role?

You will be based in our London office, working alongside a Senior Insight Consultant and an Insight Consultant. This role offers an exciting opportunity to immerse yourself in the dynamic world of sports and entertainment, collaborating with leading rightsholders and brands. As an Insights Analyst, you will play a key role in delivering impactful research projects, partnering with Gemba’s Strategy and Data and Analytics teams to manage, implement, and report insights that support fan-focused, data-informed decisions.

You will be expected to deliver high-quality client outputs through efficient and effective working practices. This includes contributing to questionnaire design, analysing data using Q, and identifying key insights for client reports. You will also have the chance to build your consulting skills by working closely with both internal teams and external stakeholders, including Gemba clients and research partners. This is a great opportunity to take ownership of specific research projects and help maintain strong client relationships.

You will also play a key role in managing one of the biggest Global Sport and Entertainment proprietary research programs, which is active in 20+ markets around the world.

Who are we looking for?

We’re looking for an Insights Analyst with at least 2 years of market research experience, ideally from a consulting or agency background, with a strong track record of managing research projects for a variety of clients.

Specifically;

• You should have solid quantitative research skills, with qualitative experience considered a plus.
• A strong grasp of general business principles is essential, along with relevant tertiary qualifications in commerce, marketing, statistics, or market research. Proficiency in PowerPoint, Word, and Excel is required, and experience with Q software (or similar tools like SPSS) and questionnaire design is highly desirable.
• Most importantly, we’re looking for someone who is passionate about building a career in market research.

Key skills and experience

• Strong analytical and problem-solving skills
• Data manipulation and processing skills
• A clear understanding of questionnaire design principles and question formats
• Experience in managing research trackers, including technical aspects of sampling and quota management
• The ability to understand and interpret business/marketing information and research
• The ability to prepare Insights driven documents for clients
• Strong written and verbal communication skills

How To Apply

If you’re ready, click the Apply button or submit your CV and cover letter to Anita Opoku, People Manager.

Note: All candidates require working rights in the UK to perform the role, and are required to work our London based office 4 days per week, with 1 day per week remote working.

Gemba is an Equal Opportunity Employer. We value diversity and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or other protected characteristics or similar.

Recruitment Agencies, we appreciate the interest, but we’ve got this one covered. Thanks!